YouTube is amazing, it's transforming the way we view entertainment and the way we connect with other people online. If you're already convinced of it's awesomeness, scroll down to my first reason bloggers should be on YouTube. If not, listen to these reasons it's the best:
- YouTube is the second largest search engine (after Google), it processes more than 3 billion searches a month.
- YouTube reaches more US adults 18-34 than any cable network.
- It gets over 1 billion unique monthly visitors.
- Nearly a half of all internet users are on YouTube.
- In 2005 it was founded by 3 former PayPal employees and in 2006 it was bought by Google for $1.65 billion.
Convinced yet? If you're building your business online, increasing your brand awareness, or you just want more people to know who you are, you should be on YouTube.
ReachThe blogging and vlogging worlds do not always collide. I understand that not everyone out there watches videos online, but that also means not everyone out there reads blogs either. There are potential customers and fans out there that simply don't care about blogs. It's not the kind of online experience they want to have so they don't seek them out. If you have a presence on YouTube you get to reach both demographics.
How do you sign your blog posts? With your name? Do you have a photo of yourself in your about page? Well think about how much more personal a video is. You're appearing on video, as yourself, teaching people what you know. That kind of vulnerability builds trust. It also builds authority. If you make how to videos, explinations, anwser questions on YouTube within your niche, you'll start to become known for that.
Collaborate & Connect
If you're uploading video on YouTube you've got to be watching them as well. Make connections with other YouTubers, you'll find out some are bloggers as well. If you meet someone that's in your niche then you can work together to cross collaborate and make videos together. Make two videos, upload them both on the same day, and tell the viewers to check out the other. That way you share audiences and expand your viewership. (And not to mention, collaborating on YouTube is so fun!) Not in the same town? I've done many remote collaborations on YouTube, you just need to get creative.
Ad RevenueWhether you're signed to a network or not, you can make money from YouTube ads and YouTube Red. Once you're signed up for Google Adsense you'll have the ability to monetize your videos. Remember though, only post videos you have the rights to, and that includes music!
If you're still apprehensive about starting your YouTube channel, take some time to watch YouTube first. Find vloggers and creators you like, subscribe to them, comment on all their new videos, get inspired by what they make. Basically, get obsessed with YouTube. You'll start getting ideas for your blog before you know it. Trust me, you don't have to be a tween to enjoy YouTube, there is a wide variety of content so you're bound to find "your people." And if by some chance your niche is yet to be represented, even better, be the first one!
YouTube fact sources: